
Identify where your AI violates ethical boundaries before
regulators, users, or the public do.
What We Assess:
- Where does your AI shame or judge users?
- Where do users lack control or understanding?
- Which groups experience unequal impact?
Deliverable: Comprehensive ethical risk report with prioritized
remediation roadmap.
Perfect for: AI systems in healthcare, education, security, or any sensitive domain.

Transform abstract AI ethics principles into operational practice with our proven methodology:
1. Empathize: Ethical Stakeholder Mapping - who's affected by your AI and what ethical stakes they face, using emotional responses as early indicators of potential harm.
2. Engineer: Ethical Boundary Design - build constraints directly into your AI that respect dignity, autonomy, and fairness at critical moments.
3. Evaluate: Violation Prevention - continuously monitor for ethical breaches and respond before they cause regulatory or reputational damage.
Perfect for: SMEs implementing or scaling AI systems

Ongoing strategic guidance for organizations and founders committed to
responsible AI implementation.
What You Get:
- Regular strategy sessions on ethical AI challenges
- Framework guidance as you implement changes
- Team training and workshops
Perfect for: Organizations with active AI initiatives needing
continuous ethical oversight without building full ethics team.

Hi! I'm Erin - I bridge the gap between AI innovation and ethical responsibility. I developed a systematic framework
for implementing ethical AI in organizations without Google-sized
ethics teams.
My Background:
I taught Business English to humanitarian workers during the
Ukrainian conflict - watching technology fail people in their
most vulnerable moments. That experience taught me: systems that
ignore ethical boundaries don't just fail, they cause harm.
5+ years building digital products in education and healthcare showed me the pattern: technically excellent systems failing because they violated dignity, autonomy, or fairness. Users abandon apps not because of missing features but because of unaddressed
ethical violations.
Practical insughts alongside my research at Aston University transformed these insights into The 3E Framework -
validated across healthcare, cybersecurity, and crisis support.
Recognition:
- SPARKies Award 2025 Winner
- Featured in Mind The Product
- Regular speaker at tech meet-ups and industry conferences
What Drives My Work:
Ethical AI isn't just philosophy - it's engineering best practices that respect human dignity, autonomy, and fairness. The 3E Framework makes abstract ethics principles operational, measurable, and systematically implementable.
When I'm not preventing AI harm, you'll find me running in the park
(yes, regardless of British weather!), exploring new countries, or
speaking on stage about building technology that serves humans.
Today | By Appointment |