We translate AI EthicS inTO Engineering PRACTICE

HOW WE PREVENT ETHICAL VIOLATIONS IN YOUR AI

Ethical AI Risk Assessment

Ethical AI Framework Implementation

Ethical AI Framework Implementation

Identify where your AI violates ethical boundaries before 

regulators, users, or the public do.


What We Assess:

- Where does your AI shame or judge users?

- Where do users lack control or understanding?

- Which groups experience unequal impact?


Deliverable: Comprehensive ethical risk report with prioritized 

remediation roadmap.


Perfect for: AI systems in healthcare, education, security, or any sensitive domain.

BOOK YOUR ETHICAL AI ASSESSMENT

Ethical AI Framework Implementation

Ethical AI Framework Implementation

Ethical AI Framework Implementation

Transform abstract AI ethics principles into operational practice  with our proven methodology:  


1. Empathize: Ethical Stakeholder Mapping - who's affected by your AI and what ethical stakes they face,  using emotional responses as early indicators of potential harm.  


2. Engineer: Ethical Boundary Design -  build constraints directly into your AI that respect dignity,  autonomy, and fairness at critical moments.  


3. Evaluate: Violation Prevention - continuously monitor for ethical breaches and respond before  they cause regulatory or reputational damage.  


Perfect for: SMEs implementing or scaling AI systems 

EXPLORE ETHICAL AI FRAMEWORK IMPLEMENTATION

Ethical AI Advisory

Ethical AI Framework Implementation

Ethical AI Advisory

Ongoing strategic guidance for organizations and founders committed to 

responsible AI implementation.


What You Get:

- Regular strategy sessions on ethical AI challenges

- Framework guidance as you implement changes

- Team training and workshops


Perfect for: Organizations with active AI initiatives needing 

continuous ethical oversight without building full ethics team.

EXPLORE ADVISORY PARTNERSHIP

ABOUT the founder

Hi! I'm Erin - I bridge the gap between AI innovation and ethical responsibility. I developed a systematic framework 

for implementing ethical AI in organizations without Google-sized 

ethics teams.


My Background:


I taught Business English to humanitarian workers during the 

Ukrainian conflict - watching technology fail people in their 

most vulnerable moments. That experience taught me: systems that 

ignore ethical boundaries don't just fail, they cause harm.


5+ years building digital products in education and healthcare showed me the pattern: technically excellent systems failing because they violated dignity, autonomy, or fairness. Users abandon apps not because of missing features but because of unaddressed 

ethical violations.


Practical insughts alongside my research at Aston University transformed these insights into The 3E Framework - 

validated across healthcare, cybersecurity, and crisis support.


Recognition:


- SPARKies Award 2025 Winner

- Featured in Mind The Product

- Regular speaker at tech meet-ups and industry conferences


What Drives My Work:


Ethical AI isn't just philosophy - it's engineering best practices that respect human dignity, autonomy, and fairness. The 3E Framework makes abstract ethics principles operational, measurable, and systematically implementable.


When I'm not preventing AI harm, you'll find me running in the park 

(yes, regardless of British weather!), exploring new countries, or 

speaking on stage about building technology that serves humans.

Get in touch

Drop us a message

Jar of Insights

Cheltenham, Gloucestershire, England, United Kingdom

iryna@jar-of-insights.com

Today

By Appointment


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